A s many designers know creating a logo can be difficult an undertaking. The logo defines a company’s brand and so much hinges upon creating the right look to represent a brand. Sometimes it comes easy and other times it can be overwhelming.
Unfortunately Skyblue Elipse’s logo fell into the latter. Coming up with an idea for the logo was exhausting though I will admit a little invigorating. I made quite a lot of samples before the finding the right one I thought was best.